As a result, Group 1 dealers in the United States will recommend Mobil-branded engine oil products as the preferred lubricant for dealer-based vehicle service, OEM Bulk Oil Programs Administered by ExxonMobil, and will have access to ExxonMobil sales and marketing support. About half of the Group 1 dealers will be on existing OEM programs while the other half will be on direct Mobil-branded products.
"Marketing support, experienced sales, and top-notch service are just a few of the benefits that ExxonMobil will provide all Group 1 Automotive dealers," said Jeff Eckstein, Sales Manager-Strategic Accounts-Americas, ExxonMobil Lubricants and Petroleum Specialties Americas.
Group 1 dealers will receive full marketing support, including Mobil 1 and Mobil Super-branded signage, brochures, and access to ExxonMobil promotions. Group 1 mechanics and technicians will also receive specialized training to better communicate the value of the world's leading synthetic motor oil brand, Mobil 1, to their customers.
With 111 dealerships across the country, Group 1 operates in Alabama, California, Florida, Georgia, Kansas, Louisiana, Maryland, Massachusetts, Mississippi, New Jersey, New Hampshire, New York, Oklahoma, South Carolina and Texas. Group 1 dealerships span many OEMs, including Toyota/Lexus, Honda/Acura, BMW/MINI, Mercedes-Benz, Infiniti, Audi, Mazda, Porsche, Chevrolet and more.
"Group 1 chose ExxonMobil for the uniqueness of its program, its competitiveness and the professionalism of its staff," said Group 1 Vice President of Fixed Operations Wade Hubbard. "Under the unique structure of the arrangement, Mobil 1 and Mobil-branded oil programs with the following OEMs will be available to the dealer network: Toyota/Lexus, Nissan/Infiniti, General Motors AC Delco, Mercedes-Benz USA, Porsche, and Kia."
The WP Group, headquartered near Southampton in Hampshire, is a leading independent distributor of fuels and lubricants, with a £160m annual turnover and employing 70 people.
Based at Wessex House, Cadland Road, Hardley, Hythe, WP offers a complete portfolio of products and bespoke service solutions across each of its eight trading divisions Industrial, Aviation, Agricultural, Heating, Automotive, Commercial, Motorsport and Marine.
WP, located by Fawley Oil Refinery, has a 50-year heritage and is the supplier and support specialist of choice to thousands of businesses.
Telephone: 023 8089 7841
Freefone: 0800 980 6172
Fax: 023 8089 8876
Email: WP Automotive